
I don't think that I should be allowed to watch the news on TV too often. It can't be good for my blood pressure, really! The Labour Party has a new leader. Well that had to happen, and there is nothing really shocking about their choice of leader. As night follows day, Ed Miliband (lightweight, cheeky chappy) follows Gordon Brown (heavyweight, dour old goat).
It wasn't actually his appointment as leader that really got me thinking. There was a report on one of the news programmes highlighting the reasons why Labour voters switched, in droves, to Conservative in the last general election. We all know that the traditional Labour heartlands lie 'up in t' North' and so some intrepid reporter hiked up to Bacup, a little north of Manchester, to do some research.
Here we have a shot of a group of 'skilled manual workers' - builders in hardhats - displaying their natural behaviour. That is to say, drinking tea and reading the Sun newspaper with an almost painful level of concentration, given that said publication is little more than a comic. Anyway, our intrepid reporter enquires of one of the builders - or perhaps he was a plasterer - why he switched his vote from red to blue. The insightful answer was as follows. 'Me bills keep going up and Labour did nothing about it'.
OK, this guy is a working class foot soldier, by no means white collar so let's give him a break. Cut to Mr Boys (one of the brothers Boys who are the proprietors of the building firm in the spotlight). Again, the question of his changed loyalty is posed. Answer... 'Me bills keep going up and Labour did nothing about it'. Right. Did these guys rehearse the answer? Or is it just an illustration of why groups of blokes who down a few beers together in their local, are only a hairs breadth from saying 'baa'?
Now here's the thing. Let us just ignore the fact that basing the decision on where to cast your vote simply by the price of ready meals at Asda is a little narrow, perhaps even irresponsible -perish the thought the larger view might be taken into consideration - and look at the veracity of the statement. According to statistics (I just love those naughty numbers) the way in which UK households spend their hard-earned has changed enormously since 1957 when this particular kind of record keeping and analysing began. I think that Mr Boys of Bacup may be a little surprised were he to find these figures in tomorrows copy of his favourite red-top.
In 1957 the average household spent 6% on fuel - by 2008 that had fallen to 3%
Food and non-alcoholic drink in 1957 a staggering 33% - by 2008, 13%
Clothes and Shoes, 1957, 10% - by 2008 a measly 5%
I bet you can already guess which figure has risen in that period. Leisure - up from 2% to a whacking great big 14%.
I don't think it has occurred to Mr Boys or his plasterer for that matter, that nowadays people have lots more things to spend their money on. Gone are the days (as faithfully recounted by my wonderful, wise Nana) that her neighbours children had one pair of boots between them and took turns when going outside to play. Gone are the days, when I was a child, when kids asked each other 'Has your dad got a car?' - not everybody did in 1965. Watching that band of 'skilled manual workers', I just wanted to slap their ungrateful, short-sighted, selfish faces. Mr Boys' plasterer seemed to me to be sporting a pretty well advanced beer-belly, not, I would venture, a swollen liver, as many children of the developing world have, due to actual malnutrition.
Even more illuminating is the fact that, although we spend less on fuel, our houses are better insulated. Meaning that we actually get far more bang for our bucks. So, I have a suggestion for Mr Boys and his merry crew. In fact, I have a few.
Don't misunderstand. I'm not suggesting we go back to the 1950s, reposition our toilets outside and shiver in winter in completely uninsulated homes. No. My first suggestion would be that we actually appreciate how incredibly privileged we are in the western world. Secondly, how about we try and reduce the appalling 35% of edible food that is thrown away in the UK. That'd save you a couple of quid.
Oh, and maybe instead of lounging around the house in a tee-shirt in the middle of winter, why not turn down the thermostat just a degree or two, put on a jumper... because it's the MIDDLE OF WINTER!! Kerching, another couple quid saved. And the result is... you still have a better standard of living than most of the population of the world, your carbon footprint reduces and the world utters a little thank-you.
Better still, your bills will fall too, and not one politician had to do a single damned thing to make it happen, but - will wonders never cease - you did it for yourself!




